Originally published in The Irish Times, January 31st 2011
“YOU HAVE TO speculate to accumulate.” Wise words for a student of business, perhaps, but not exactly a phrase you’d expect a young Irish band to live by. Yet over the past year, several of our musical acts have borne that maxim in mind when unleashing their work on the public. The industry has been in a state of flux since the internet arrived: people consume music differently and physical copies are being increasingly overlooked in favour of downloads. If someone wants an album they can get it for free – whether through legal or illegal channels.