Originally published in The Irish Times Magazine on Saturday, October 16th 2010
EVER HEARD OF Meiert Avis? Didn’t think so. How about Steve Barron? No? Well, jot those names down for your next pub quiz, because there may just be a question about Irish-born music-video directors. Avis is the man behind U2’s early videos ( I Will Follow, The Unforgettable Fire, With Or Without You ) as well as videos by some of the biggest names in music, Bruce Springsteen and Bob Dylan included. Barron directed two of the most famous music videos of the 1980s – the revolutionary animation/live-action crossover Take On Me , and Michael Jackson’s Billie Jean – as well as videos by The Human League, Whitney Houston and David Bowie.
Yet Avis and Barron aside, there has never really been a tradition of innovative music video-making in Ireland. Now, however, thanks to the internet and the easy availability of high-end equipment, there are a group of young Irish filmmakers starting to make a splash. Continue reading »